Opening a shop in 2021 can be incredibly daunting. Your competitors don’t live just across town, but due to online shopping they live across the globe, too.
However, unlike online shopping, in-person retail allows you to provide the customer with a memorable experience that will get them coming back time and time again. The retail landscape is vast, so here’s how to make sure you’re standing above your competitors and getting the recognition your business deserves.
1. The Customer Experience
Customer service isn’t just about selling something to customers with a smile. It’s about sharing your expertise with people, being patient and going that extra mile. It’s about communication: letting a waiting customer know that you’ll be with them shortly, for example. The customer experience should be an efficient and enjoyable one. Your shop should be up to standard, showcasing high levels of cleanliness and professionalism.
2. Visual Merchandising
Visual merchandising is about catching the eye of your customer and showing them what you have to offer. Showcase something colourful, with a focal point, directing the customers eye slap-bang onto your product. Make sure to make a smart use of empty space – use signage that engages the customer and tells a story that they want to invest in. Remember to ask yourself: would you shop here? Does it look welcoming and professional?
3. Knowledgeable Employees
Hire great, hungry, passionate people who are as dedicated to the business as you are. Employees are representatives of a business; they must be enthusiastic and engaging to really sell your products and provide the great customer service.
Looking for the right space where your business can flourish? Contact Bolton Birch today to hear about the latest properties we have to offer.